It’s all in the detail Immerse yourself in the cinema feeling with the Hisense 50AE7400FTUK 50″ Smart 4K Ultra HD HDR LED TV. The 4K Ultra HD display means everything looks pin-sharp, and even upscales lower resolution shows to bring new levels of detail to old classics. Watch oceans in brilliant blues and forests in vibrant greens. Wide colour range brings you closer to reality and Dolby Vision makes all colours brighter and shadows deeper so you get incredibly life-like images whatever you’re watching.Sport modeNever miss an important goal. When watching sports, motion blur is reduced, so you can enjoy every game twist with maximum clarity.3D audioThe Hisense AE7400 will put you right in the middle of any action scene. All the dialogue is separated from the rest of the sound which makes it easier to hear every word. No more asking your partner what has just been said.Smart TV made simpleCan’t wait to watch the latest episode of your favourite show? Hisense’s smart platform makes it quick and simple to find what you’re looking for. Whether you want a Netflix box set, or check what’s trending on YouTube, everything is just a few clicks away. Alternatively, ask Alexa through Hisense’s RemoteNOW app to control your TV just using your voice. Tell Alexa to play your favourite show or get the latest news and weather reports. You can also control other smart devices, such as lights, around your home.Elegant designWith a stylish central stand you can fit the AE7400 even on a smaller TV table and easily hide away cables. The shaped single panel design means it looks great from any angle.____________________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.