AmbilightYou’ll be immersed in your favourite shows with the Ambilight feature on the Philips 50PUS9005/12 50″ Smart 4K Ultra HD HDR LED TV with Google Assistant. The intelligent LEDs around the four sides of the TV project coloured light onto your walls, and reacts to what’s on the screen for even more atmosphere.P5 Perfect Picture and HDRThe clever P5 engine brings depth and detail to your viewing, for images that look more realistic. It keeps the image blur-free and smooth, perfect for sports.HDR technology boosts colour and contrast from frame to frame, so you’ll always enjoy the best possible image.Dolby technologyThe 50PUS9005/12 makes the most of Dolby technology to improve both sound and images. It supports Dolby Vision for bright colour and contrast, and Dolby Atmos for clear deep sound.Works with voice assistantsControl your TV, smart lights and more with your voice. This TV works has Google Assistant built in, so you can search and control your home without needing separate devices.