It’s all in the detail Enjoy amazing visuals with the Hisense 55A7300FTUK 55″ Smart 4K Ultra HD HDR LED TV. The 4K Ultra HD display means everything looks pin-sharp, and even upscales lower resolution shows to bring new levels of detail to old classics. Forget blown out highlights and lost details in the shadows. Everything looks just as it should thanks to HDR technology. By maximising contrast and colour accuracy, your movies and shows look more realistic. Sport mode Never miss an important goal. When watching sports, motion blur is reduced, so you can enjoy every game twist with maximum clarity. Smart TV made simple Can’t wait to watch the latest episode of your favourite show? Hisense’s smart platform makes it quick and simple to find what you’re looking for. Whether you want a Netflix box set, or check what’s trending on YouTube, everything is just a few clicks away. Alternatively, ask Alexa through Hisense’s RemoteNOW app to control your TV just using your voice. Tell Alexa to play your favourite show or get the latest news and weather reports. You can also control other smart devices, such as lights, around your home. 3D audio The Hisense A7300 will put you right in the middle of any action scene. All the dialogue is separated from the rest of the sound which makes it easier to hear every word. No more asking your partner what has just been said. ____________________________________________ Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.