Gorgeous 8K HDR pictureExperience crystal clear detail no matter what you watch, whether it’s brand new or a classic. The Samsung QE55Q700TATXXU 55″ Smart 8K HDR QLED TV’s Quantum 8K Processor upscales everything in real time, delivering beautifully rich colour and pinpoint sharp definition.Quantum HDR takes the contrast and clarity to the next level, so you can see the most subtle details even in the most dimly lit scenes.Immersive soundFor sound that’s as immersive as the picture, Object Tracking Sound+ uses an array of side- and up-firing speakers to create 3D sound that places you right in the heart of the action.Adaptive Sound+ automatically adjusts to the acoustics of your room. So, whether you’re watching sport or an action blockbuster, you’ll hear the action closing in from all directions. Voices are enhanced too, so you’ll hear every dramatic whisper.Smart TVYou’ve got one of the largest collections of 4K content and catch-up apps at your fingertips, including Apple TV, Netflix, and Disney+. It’s never been easier to find what you want with Bixby, Alexa and Google Assistant voice control built-in.Keep up with the drama without missing a thing. Multi View lets you watch your favourite TV show whilst commenting on social media, all at once on the big screen.________________________________Please note: Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. 8K AI Upscaling may not apply to PC connection and Game Mode.Google Assistant service not yet available, coming in or around November 2020.