Amazing 8KBrilliant detail, lifelike colours, intense contrast – the LG OLED77ZX9LA 77″ Smart 8K HDR OLED TV is everything you want in a display and more. Its a9 Gen3 processor automatically enhances your content for the best picture, and upscales 2K and 4K images to 8K – so shows, sports and movies look better than ever.OLED TVDiscover just how good your entertainment can look on the OLED screen. LG’s SELF-LIT pixel technology gives you perfect blacks, intense colour and infinite contrast – it’s a world away from a backlit LED TV.And with HDR, you get deep, dark backgrounds and bold, bright colours for incredible contrast.Dolby picture & soundDolby Vision enhances screen brightness, colour and contrast for each scene, so you can enjoy truly cinematic viewing. And Dolby Atmos makes you feel like you’re at the heart of the action, with multi-dimensional surround sound that seems to flow all around you.Ultra-slim designThe LG OLED77ZX9LA 77″ Smart 8K HDR OLED TV makes a statement, yet is fashionably subtle about it. With a super-thin profile, it’s designed to sit flush against the wall, and comes with a mount included.Smart TVWith Google Assistant and Amazon Alexa voice-control built-in, it’s never been easier to find what you want to watch, control your smart home, and get updates personal to you.LG’s smart platform has plenty of choice to keep the whole family entertained. Settle down to the latest content from the likes of Disney+, Netflix and Prime Video.________________________________Please note:Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.