Art ModeDisplay different works of art on your wall with the Samsung The Frame QE43LS03AAUXXU 43″ Smart 4K Ultra HD HDR QLED TV with Bixby, Alexa & Google Assistant. More than just a TV, it lets you select the pieces you want to see, transforming your TV into a picture gallery.With over 1400 pieces to choose from in the Art Store, you’re bound to find something that takes your fancy. Or you can display your own photos.Picture frameThe Frame can be wall mounted just like a piece of artwork – the Slim Fit Wall Mount ensures a flush look. The bezel looks just like a picture frame and comes in different finishes (sold separately) to suit your space.Consoles, players, and boxes can be hidden away and connected with the included Near-Invisible Cable and One Connect Box for a clutter-free look. Your guests will be none the wiser.It’s clever enough to only display art when there’s someone in the room, so no energy is wasted. And just like your phone, it adjusts the brightness of the screen depending on the light in the room, so you’ll always get a natural looking picture.QLED displayYou’ll love how good entertainment looks on The Frame. Samsung QLED TVs are certified to provide 100% colour volume, which means you’ll get over a billion cinematic colours. Everything you watch will be brought to life like never before.From the nightly news to a classic movie, the Quantum 4K Processor automatically adjusts the brightness and upscales everything you’re watching to 4K – no matter the original source.Incredible contrast with Quantum HDRExperience vibrant colour and brightness thanks to Quantum HDR powered by HDR10+. Now you’ll see the true beauty of that sun-soaked beach and know exactly what’s lurking in the shadows.Samsung’s Dual LED TV technology balances warm and cool tones on the TV. So whether you’re watching a documentary set in the Sahara or a movie scene in the depths of the ocean, you’ll get natural colour and bold contrast.Smart TVDive into a huge collection of 4K films, TV shows and all your favourite catch-up apps with Samsung’s Smart TV at your fingertips. Set up in no time with your smartphone, then you’re only a few clicks away from your must-see entertainment.Bixby and Alexa – they’re both built-in. Control your TV using your favourite voice assistant and ask it to change the volume, find that new series, or check on your connected devices in your smart home.________________________________Please note: Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.