Glorious colourWhether you’re bingeing on a boxset or feasting on a blockbuster, you’ll see everything in crystal clear, true-to-life colour on the Samsung UE43AU8000KXXU 43″ Smart 4K Ultra HD HDR LED TV with Bixby, Alexa & Google Assistant. Dynamic Crystal Colour delivers rich and vibrant images in over one billion shades – 64 times more than conventional 4K TVs.Enjoy all the content you love in the best possible resolution. The Crystal 4K Processor upscales what you’re watching to give you the best 4K picture.HDR powered by HDR10+Watch films in striking detail thanks to HDR powered by HDR10+. You’ll see all the details, even in dark and bright scenes.Experience a clear picture and smooth performance with the Motion Xcelerator. Designed to predict and compensate for each frame, your picture will adapt as fast as your game.Adaptive SoundAdaptive Sound adjusts the audio in every scene so that you can hear every detail. From the latest boxset to the beautiful game, you’ll get the perfect audio experience.Samsung Q-Symphony LITE synchronises your TV speakers and soundbar together for great surround sound. No complicated set-up needed.Boundless ScreenWith next to no frame around the screen, you’re left with only the beautiful picture to enjoy. Plus, it’s easy to hide TV wires from sight with cable management.Smart TV with voice assistantsDive into a huge collection of 4K films, TV shows and all your favourite catch-up apps with Samsung’s Smart TV at your fingertips. Set up in no time with your smartphone, then you’re only a few clicks away from your must-see entertainment.Bixby, Alexa, Google Assistant – they’re all built-in. Control your TV using your favourite voice assistant and ask it to change the volume, find that new series, or check on your connected devices in your smart home.________________________________Please note:Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.